Email Marketing is a form of direct marketing that utilizes email as a way of efficiently distributing information and marketing materials such as email newsletters, advertisements, promotions and fundraising materials to prospective customers.

There are numerous advantages to using email marketing versus any other form of advertisement.

Cost: When compared to other forms of marketing such as direct mail, magazines or printed newsletters, email marketing is less expensive.

Targeting: Save time by organizing your email list to only target specific, potential customers while still enjoying the benefits of having low marketing costs.

Reporting: Email campaigns can be tracked and analyzed. With email marketing the user gains the ability to track customers all the way from when they first open the email, to when they finalize their transaction.

Timing: Email marketing campaigns can be created and delivered in a matter of minutes ensuring your materials will still be relevant.

Accessibility: A mass email marketing service allows you to actively get your message out to your potential customers, instead of having to wait for them to visit your site.

Advanced Functionality: Specific responses can automatically trigger responses such as sending a predetermined email message or updating a customer's profile information.

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